The craft and theory of writing, persuasion, and literacy
Rhetoric and Composition (CIP 23.1304) trains you in the humanistic and scientific study of writing — composition theory, literacy practices, multimodal text analysis, and writing program administration. About 1,071 students complete it across 102 institutions, with five-year median earnings of $49,216 and a modest associate-to-bachelor’s gap that signals a primarily public-university audience.
- Schools offering
- 102
- Annual completions
- 1,071
- Typical degree level
- Associate's + Bachelor's
- Median earnings (5yr)
- $49k
About this major
Rhetoric and Composition (CIP 23.1304) studies how writing works — historically, theoretically, and in practice. The CIP definition covers the humanistic and scientific study of rhetoric, composition, literacy, and language theories alongside their pedagogical applications. Coursework typically pairs composition-theory seminars with practicum work in writing centers, pedagogy in first-year writing instruction, and document or multimedia design. Many programs also include writing-program administration as a track, preparing students to staff, assess, and direct college writing programs.
The major fits students drawn to writing as a craft and as a discipline — those who want to understand how arguments and texts persuade, how literacy is taught and assessed, and how visual and mixed-media texts function rhetorically. Strong analytic reading, comfort with both qualitative and quantitative research methods, and patience for theory all help. The major rewards iterative drafting and revision, comfort working with developing writers, and an interest in pedagogy or program design.
One grounded observation about scale: 1,071 students complete this CIP across 102 institutions, with bachelor’s grads earning $49,322 and associate’s grads $44,392 — a narrow gap that reflects the CIP’s public-university producer base. Old Dominion University (117 completions), Minnesota–Twin Cities (112), Pittsburgh (104), and Clemson (77) anchor the top of the producer list, signaling that this is a regional and R1 state-university CIP rather than a private-college track. The named SOC outcomes for postsecondary teaching require doctoral degrees, and writer and editor wages of $72,270 and $75,260 sit well above the all-completers five-year median of $49,216 — a signal that early-career contract work weighs the average down before staff or graduate-track outcomes pull it up.
Where this major leads
Occupations most often associated with this major, from the federal BLS+O*NET crosswalk. Job-growth projections and median wages are national.
| Occupation | Median wage | Job growth | Typical education |
|---|---|---|---|
| Postsecondary teachers, all other | $78k | +1.8% | Doctoral or professional degree |
| Writers and authors | $72k | +3.6% | Bachelor's degree |
| Editors | $75k | +0.6% | Bachelor's degree |
| English language and literature teachers, postsecondary | $78k | 0.0% | Doctoral or professional degree |
Earnings at a glance
Median graduate earnings from the federal College Scorecard, 5 and 10 years out.
Median 5-year earnings
$49k
Associate's vs Bachelor's — early-career earnings
Associate's
$44k
Bachelor's
$49k
Who this major is for
Good signs this major fits: you want to write seriously and study how writing works, not just produce more of it; you’re drawn to pedagogy and the practice of teaching writing, including writing-center work or first-year composition instruction; you’re comfortable with theory — classical and contemporary rhetoric, literacy studies, composition research methods — as scaffolding for practical craft; you want a humanities major with a clear applied tilt toward writing programs, editing, or writing-adjacent professional work; and you’re considering graduate study in rhet/comp or English as a longer-term plan.
Reasons to pause: the named SOC outcomes are competitive and growth is flat — writers and authors at 3.6%, editors at 0.6%, English postsecondary teachers at 0%. The five-year median of $49,216 reflects early-career contract, content, and adjunct work for many completers, not steady staff editor or tenure-track wages. Both postsecondary teaching destinations require a doctoral degree, so college teaching is a graduate-school commitment, not a bachelor’s outcome. If you want oral-rhetoric, communication-strategy, or PR career paths, Speech Communication and Rhetoric (CIP 09.0101, 29,295 completions) is the larger and broader sibling. If you want literary fiction or poetry as the core, Creative Writing (CIP 23.1302, 3,403 completions) is the closer match.
Top colleges for Rhetoric and Composition
Ranked by annual completions at the associate's or bachelor's level — a proxy for program scale.
| College | Location | Assoc. | Bach. | Total |
|---|---|---|---|---|
| Old Dominion University | Norfolk, VA | 0 | 117 | 117 |
| University of Minnesota-Twin Cities | Minneapolis, MN | 0 | 112 | 112 |
| University of Pittsburgh-Pittsburgh Campus | Pittsburgh, PA | 0 | 104 | 104 |
| Clemson University | Clemson, SC | 0 | 77 | 77 |
| West Chester University of Pennsylvania | West Chester, PA | 0 | 76 | 76 |
| Bowling Green State University-Main Campus | Bowling Green, OH | 0 | 65 | 65 |
| Metropolitan State University of Denver | Denver, CO | 0 | 47 | 47 |
| University of New Mexico-Main Campus | Albuquerque, NM | 0 | 46 | 46 |
| Youngstown State University | Youngstown, OH | 0 | 39 | 39 |
| University of Cincinnati-Main Campus | Cincinnati, OH | 0 | 31 | 31 |
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