A functional degree that pays okay — once you figure out what you're actually doing
Communication & Media graduates earn a 10-year median of $68,531 per Census PSEO — respectable, but nowhere near the top of the bachelor's degree pecking order. The core entry point is public relations specialists (SOC 27-3031): +4.8% projected growth through 2034, ~28k annual openings, and a $69,780 median wage. That's marginally above the 4% all-occupations baseline, which is functional. The honest issue is the debt-to-income picture at the bachelor's level: $20,578 in institution-level median debt against $35,073 in year-1 earnings produces a 0.587 ratio — well above the 0.40 healthy threshold. Year-four earnings of $54,754 close the gap, but graduates spend several years in uncomfortable financial territory. Advanced media roles like broadcast announcers (-5.5%) and journalists (-3.9%) are actively contracting, which means students who picture themselves in a newsroom or studio should stress-test that plan against the data. The field rewards students who pair a communications degree with a second competency — digital strategy, fundraising, nonprofit management — rather than those who treat it as a standalone credential.
- ROI C+
- Employment B
- Debt burden C+
- Projected demand B−
Communication & Media is one of those majors where the obvious question — 'what do you do with it?' — is actually the right question, not a backhanded dig. The honest answer is that it depends significantly on which corner of the field you land in, and several of the most culturally prominent corners are shrinking.
The headline numbers are unremarkable but functional. Census PSEO puts the 10-year median earnings at $68,531 for communication graduates — the top quartile reaches $95,317, and the 25th percentile sits at $49,380. The primary career destination is public relations specialists (SOC 27-3031), projected to grow +4.8% through 2034, slightly ahead of the 4% all-occupations average, with ~28k annual job openings per year. Meanwhile, 47,226 new graduates entered the field in 2024 at the entry-prep credential level (bachelor's and associate's combined) — a substantial cohort competing for those openings. That's not a crisis, but it's not the ratio of a high-demand field either.
Two data gaps matter for this analysis. First, federal debt data isn't published at the field level for this CIP code; the $20,578 median debt figure throughout this page is an institution-level average across 1,403 schools, not a program-specific number. Second, the occupation map for communication graduates is genuinely dispersed — from PR to journalism to fundraising to broadcast — and the outlook varies sharply across those lanes. The rest of this page walks through what each path actually looks like.
- ✓ Public relations specialists are projected to grow +4.8% (2024–2034), slightly ahead of the 4.0% all-occupations average, with ~28k annual openings.
- ✓ Adjacent roles like public relations managers ($138,520 median) and fundraising managers ($123,480) offer a high-ceiling career path for comm majors.
- ✓ Census PSEO puts the 10-year median at $68,531, with the top quartile reaching $95,317 — meaningful upside for those who find traction.
- ✓ Three-year loan default rate across 1,403 communication-producing institutions is just 0.002%, indicating graduates repay without widespread distress.
- ✓ Blended across all tiers, the occupation cluster generates ~83k annual job openings, providing real market depth despite modest wage starting points.
- ! Bachelor's debt-to-income ratio is 0.587 at year one ($20,578 debt vs. $35,073 earnings) — well above the healthy 0.40 threshold.
- ! Broadcast announcers (-5.5%) and news analysts/reporters (-3.9%) are both contracting through 2034 per BLS — two of the field's most iconic roles are shrinking.
- ! IPEDS shows completions fell from 54,803 in 2023 to 53,530 in 2024, suggesting some softening in demand or enrollment.
- ! College Scorecard doesn't publish field-level debt for this CIP; all debt figures are institution-level averages across 1,403 schools, not program-specific.
Where communication & media graduates actually land
Census Post-Secondary Employment Outcomes (PSEO)
Earnings by credential level
College Scorecard field-level earnings (years 1–4 post-grad, aggregated across institutions)
What it costs, what you earn, what's left over
Field-level debt data is not published by College Scorecard for this CIP code. Every debt figure used here is the institution-level average across 1,403 schools that produce communication and media credentials — meaning the $20,578 figure is not broken out by bachelor's vs. associate's vs. master's, and it collapses students at community colleges, regional publics, and private universities into a single number. That limitation is real. Students at public four-year institutions will almost certainly carry less debt; those at private schools, more.
The debt-to-income picture at the bachelor's level is the most important one, given that 41,880 of 53,530 annual completions are at that tier. Against year-1 earnings of $35,073, the $20,578 debt produces a ratio of 0.587 — well above the healthy threshold of 0.40. This is a genuine financial strain zone, not a soft concern. The associate's path is worse: the same debt load against $27,373 in year-1 earnings generates a ratio of 0.752. Only at the master's level does the math improve — $52,174 year-1 earnings bring the ratio down to 0.394, just inside the threshold. At year 10, the PSEO median of $68,531 provides solid runway for debt repayment. The 3-year loan default rate across producing institutions is just 0.002% — essentially zero — which suggests graduates do repay, even if the early years are tight.
The credential paths that actually produce graduates
Scorecard field-level earnings + completions_by_program (most recent year) aggregated by credential tier
Associate's in Communication
A two-year program covering writing fundamentals, public speaking, media literacy, and basic journalism or PR skills. Leads to entry-level roles like media assistant, communications coordinator, or community outreach support. Year-1 median earnings are $27,373, rising to $44,404 by year four — below bachelor's level throughout.
- Completions / yr 5,252
- Year-1 earnings $27,373
- Year-4 earnings $44,404
- Median debt $12,727
- % women 60.2%
- Schools 311
Best for students who plan to transfer into a bachelor's program, or those entering the workforce quickly in a support role with plans to advance later.
Bachelor's in Communication & Media (BA/BS)
The standard four-year degree covering public relations, media theory, journalism, digital communications, and strategic messaging. Opens roles as PR specialists, media coordinators, content strategists, or communications associates. Year-1 median earnings are $35,073, growing to $54,754 by year four per College Scorecard.
- Completions / yr 41,880
- Year-1 earnings $35,073
- Year-4 earnings $54,754
- Median debt $22,655
- % women 63.2%
- Schools 1,145
The right entry point for most students — the credential the PR and communications job market is built around, though it requires patience through the early-career earnings gap.
Master's in Communication (MA/MS)
A one-to-two-year graduate program deepening expertise in strategic communication, organizational communication, digital media, or public affairs. Year-1 earnings jump to $52,174 and reach $72,935 by year four, with a debt-to-income ratio of 0.394 — just inside the healthy threshold.
- Completions / yr 4,203
- Year-1 earnings $52,174
- Year-4 earnings $72,935
- Median debt $38,502
- % women 72.6%
- Schools 325
Worth pursuing for students targeting senior communication roles, academic careers, or public affairs positions where a graduate credential provides meaningful differentiation.
Doctoral
- Completions / yr 537
- Year-1 earnings $70,955
- Year-4 earnings $77,107
- Median debt $115,215
- % women 67.8%
- Schools 86
The bachelor's is the necessary credential for the core PR and communications job market, even though the year-one earnings gap creates real financial strain; the master's makes sense only for students targeting senior or academic roles, not as a default upgrade.
The bachelor's degree is overwhelmingly the dominant credential: 41,880 completions in 2024, nearly 78% of all communication credentials awarded that year. The associate's path produced 5,252, the master's 4,203, and the doctoral path just 537 — the latter too small to be a meaningful labor-market path outside of faculty positions.
The earnings gap between the associate's and bachelor's widens over time in a way that matters. At year one, bachelor's graduates earn $35,073 versus $27,373 for associate's graduates — a $7,700 difference. By year four, that gap grows to $10,350: $54,754 for bachelor's versus $44,404 for associate's. The associate's path doesn't land you in a comparable bracket — it consistently occupies a lower tier, and the debt situation is worse to boot, with a 0.752 debt-to-income ratio versus 0.587 at the bachelor's level. Both are above the healthy threshold, but the associate's compounds the problem. The bridge move (associate's at a community college followed by transfer to a bachelor's) is the structurally smart version of this path when cost differentials between institutions are meaningful.
One demographic pattern: the field trends female across all credential levels. The bachelor's is 63.2% women; the master's skews even higher at 72.6% women; and the associate's sits at 60.2%. This pattern mirrors what's known about communications and PR as industries. Field-level debt data is sparse across all tiers — the institution-level $20,578 fallback applies equally to every credential level shown here, which understates the likely cost differential between two-year and four-year programs.
Who completes these degrees
IPEDS completions_by_program, most recent year, first-major only
- 2023 54,803
- 2024 53,530
Where graduates land professionally
BLS 2024–2034 Employment Projections via CIP-to-SOC crosswalk
| SOC | Occupation | Employed '24 | Growth | Openings/yr | Median wage | Entry |
|---|---|---|---|---|---|---|
| 27-3031 | Public relations specialists | 316k | +4.8% | 28k | $69,780 | Bachelor's degree |
| 27-3043 | Writers and authors | 135k | +3.6% | 13k | $72,270 | Bachelor's degree |
| 13-1131 | Fundraisers | 134k | +4.3% | 10k | $66,490 | Bachelor's degree |
| 27-3041 | Editors | 116k | +0.6% | 9.8k | $75,260 | Bachelor's degree |
| 11-2032 | Public relations managers | 83k | +5.0% | 6.6k | $138,520 | Bachelor's degree |
| 27-3023 | News analysts, reporters, and journalists | 49k | -3.9% | 4.1k | $60,280 | Bachelor's degree |
| 11-2033 | Fundraising managers | 46k | +4.2% | 3.6k | $123,480 | Bachelor's degree |
| 25-1122 | Communications teachers, postsecondary | 36k | +2.1% | 2.7k | $77,800 | Doctoral or professional degree |
| 27-3099 | Media and communication workers, all other | 34k | +2.7% | 3.0k | $71,770 | High school diploma or equivalent |
| 27-3011 | Broadcast announcers and radio disc jockeys | 24k | -5.5% | 2.3k | $45,680 | Bachelor's degree |
The primary career destination for communication graduates is public relations specialists (SOC 27-3031) — a field employing 315.9k in 2024, projected to grow +4.8% through 2034, with ~28k annual job openings. At $69,780 median wage, this is a real and reasonably stable career destination. The +4.8% growth rate lands marginally above the 4.0% all-occupations baseline — not a standout, but not a warning sign either. This is the baseline outcome most communication bachelor's graduates should plan around.
The advanced-practice tier is more mixed. Writers and authors (SOC 27-3043) employ 135.4k and grow at +3.6% with a $72,270 median. Editors (SOC 27-3041) have a larger base at 115.8k employed but minimal growth at just +0.6%, with $75,260 median. News analysts, reporters, and journalists (SOC 27-3023) are the cautionary data point: just 49.3k employed, projected to decline -3.9% through 2034, with a $60,280 median. Broadcast announcers (SOC 27-3011) are declining even faster at -5.5%. These two roles cover the 'dream career' segment of the field — and they're contracting.
The adjacent roles tell a more optimistic story. Public relations managers (SOC 11-2032) are projected to grow +5% through 2034 with a $138,520 median — the high-end career trajectory for experienced communications professionals. Fundraising managers pay $123,480 with +4.2% growth. These adjacent roles are not entry-level destinations but they're accessible within a 10–15 year career arc for graduates who develop management and organizational skills alongside their communications foundation.
Where demand is growing
State workforce agencies publish their own 10-year projections for public relations specialists — growth varies sharply by state, and where you plan to live changes the calculus.
| GU | +25.0% | 10 openings/yr |
| Utah | +21.0% | 190 openings/yr |
| Washington | +20.1% | 840 openings/yr |
| Arkansas | +19.9% | 170 openings/yr |
| Tennessee | +19.9% | 330 openings/yr |
| Texas | +16.0% | 2,790 openings/yr |
| New Mexico | +15.4% | 120 openings/yr |
| Florida | +15.1% | 2,110 openings/yr |
| Texas | 2,790/yr | +16.0% growth |
| California | 2,670/yr | +7.3% growth |
| Florida | 2,110/yr | +15.1% growth |
| Colorado | 1,630/yr | +12.3% growth |
| District of Columbia | 1,560/yr | +7.3% growth |
Where public relations specialists need a license
11 states and territories license public relations specialists. The degree alone isn't the finish line — plan for the credential your state requires before you can practice.
Schools producing the most graduates
Volume, not quality — completion counts across all credentials. See our rankings pages for outcome-weighted school scores.
- 646
- 625
- 598
- 597
- 497
- 492
- 451
- 442
- 412
- 10380
Pursue the bachelor's if communications is genuinely where your skills and interests converge — but enter with a second competency, not just a major. The data shows that public relations specialists at $69,780 median and ~28k annual openings represent a real, functional job market. The bachelor's is the required credential for that track. What the data also shows is that the year-1 debt-to-income ratio of 0.587 means the first few years out of school are financially tight by design, not by bad luck. Students who understand this going in and build toward PR management, digital strategy, or nonprofit fundraising — where the adjacent ceiling reaches $138,520 — have a path that clears the financial friction over time.
The recommendation flips for two types of people. First: students whose primary motivation is journalism, broadcast, or news — BLS 2024–2034 projections show outright decline, with reporters contracting -3.9% and broadcast announcers -5.5%. Those careers exist, but they're not a reliable labor market to plan around. Second: students looking for a versatile liberal arts degree as a generalist credential. The communication degree is functional when paired with domain expertise, but it is not a strong standalone ROI play — year-1 earnings of $35,073 and a 0.587 debt-to-income ratio mean it takes real career traction to close the gap. Students who want a flexible degree with better early-career financial positioning should compare communication against adjacent options like marketing or business administration.
Informed inquiries
Is a communication degree actually worth it, or is it just a fallback major?
The data gives a nuanced answer. The 10-year median earnings per Census PSEO is $68,531 — adequate, not exceptional. The primary career destination, public relations specialists, is growing at +4.8% through 2034 with ~28k annual openings, which is a real job market. The issue isn't whether the degree pays — it's that it pays modestly at the start ($35,073 year-1 for bachelor's graduates) while carrying a debt-to-income ratio of 0.587 — above the healthy threshold of 0.40. The degree works well for students who pair it with a second competency: digital strategy, nonprofit fundraising, public affairs. Students who treat it as a standalone credential and drift into broadcast or journalism face a contracting market.
How bad is the journalism job market, and should that affect whether I get a comm degree?
The journalism picture is genuinely difficult. BLS 2024–2034 projections show news analysts, reporters, and journalists declining -3.9% through 2034, with only ~4.1k annual openings for a field that employed 49.3k in 2024. Broadcast announcers and radio disc jockeys are worse: -5.5% projected decline with median wages of just $45,680. These are not small niches experiencing temporary disruption — they're core 'dream job' destinations that are structurally shrinking. If journalism is the primary career goal, a communications degree is a reasonable foundation, but students should enter with eyes open about the market and build digital, SEO, and audience development skills alongside the editorial ones. The PR and strategic communications track is a cleaner path to employment within the same degree.
Does a master's in communication actually improve my earnings enough to justify the cost?
The earnings data suggests yes — but the debt math is tight. Master's graduates earn $52,174 at year one versus $35,073 for bachelor's graduates per College Scorecard, a $17,101 premium. By year four, master's graduates earn $72,935 versus $54,754 — a $18,181 gap. With institution-level median debt held constant at $20,578 (field-level data is sparse), the master's debt-to-income ratio is 0.394 — just inside the 0.40 healthy threshold. The catch: that $20,578 debt figure almost certainly understates what a graduate program actually costs; students financing a master's out of pocket are likely carrying substantially more debt than this figure implies. The master's makes strong financial sense if funded by employer tuition assistance or merit aid — less so if taken on full debt at a private program.
What are the highest-paying careers accessible with a communication degree?
The ceiling is higher than the average suggests. Public relations managers — an adjacent role reachable with experience — have a median wage of $138,520 and are projected to grow +5% through 2034. Fundraising managers pay $123,480 with +4.2% growth. These are not entry-level destinations, but they're realistic 8–12 year trajectories for communication graduates who move into management. Closer to entry level, editors pay $75,260 and writers and authors $72,270, both with moderate growth (+0.6% and +3.6%, respectively). The starting floor — PR specialists at $69,780 — is the core destination. The lesson: the communication degree is a platform, and the eventual wage depends heavily on which industry you land in. Communications professionals in finance, tech, or healthcare typically out-earn those in nonprofits or media.
Is the associate's path in communication a reasonable starting point, or should I go straight for the bachelor's?
The associate's is a reasonable bridge path, not a destination. Associate's graduates in communication earn $27,373 at year one and $44,404 by year four — $7,700 below bachelor's year-one and $10,350 below bachelor's year-four. The debt situation is worse: the same institution-level debt of $20,578 against $27,373 in year-1 earnings produces a ratio of 0.752 — nearly double the healthy threshold. That's financially difficult. The bridge move (associate's at a community college, then transfer to a bachelor's program) works when the cost delta between institutions is meaningful — and it often is. For students who plan to transfer, the associate's path can save $20,000–$40,000 in net cost. Students who stop at the associate's are in a weaker position both financially and in terms of job market access.
How does the communication job market compare for graduates who specialize versus generalists?
The data points toward specialization. The communications field spans public relations specialists (+4.8%, $69,780), writers and authors (+3.6%, $72,270), editors (+0.6%, $75,260), and broadcast announcers (-5.5%, $45,680) — four very different labor markets with different growth trajectories. Generalist 'communications' roles exist but don't anchor any single BLS occupation with large openings. The adjacent roles with the best outlook — PR managers (+5%, $138,520) and fundraising managers (+4.2%, $123,480) — require both communications skills and management depth. Students who graduate with a general communications degree and no secondary area of expertise are competing for the same entry-level slots in the $35,000 year-one bracket. Those who graduate with specific skills in digital analytics, grant writing, nonprofit management, or public affairs open doors to the cleaner wage trajectories.
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