Digital Marketing
A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.
- Schools offering
- 63
- Annual completions
- 376
- Typical degree level
- Associate's + Bachelor's
- Median earnings (5yr)
- $66k
About this major
A program that prepares individuals to develop a digital marketing plan and integrate marketing, advertising, sales, and logistics across physical and digital channels. Includes instruction in digital marketing, e-commerce, online consumer psychology, search engine optimization, social media marketing, and web analytics.
Examples of specialized tracks: Digital Innovation in Marketing.
Where this major leads
Occupations most often associated with this major, from the federal BLS+O*NET crosswalk. Job-growth projections and median wages are national.
| Occupation | Median wage | Job growth | Typical education |
|---|---|---|---|
| Market research analysts and marketing specialists | $77k | +6.7% | Bachelor's degree |
| Marketing managers | $161k | +6.6% | Bachelor's degree |
| Web and digital interface designers | $98k | +7.0% | Bachelor's degree |
| Business teachers, postsecondary | $97k | +5.7% | Doctoral or professional degree |
Earnings at a glance
Median graduate earnings from the federal College Scorecard, 5 and 10 years out.
Median 5-year earnings
$66k
Associate's vs Bachelor's — early-career earnings
Associate's
$46k
Bachelor's
$67k
Top colleges for Digital Marketing
Ranked by annual completions at the associate's or bachelor's level — a proxy for program scale.
| College | Location | Assoc. | Bach. | Total |
|---|---|---|---|---|
| Utah Valley University | Orem, UT | 0 | 90 | 90 |
| University of Northern Iowa | Cedar Falls, IA | 0 | 40 | 40 |
| Ensign College | Salt Lake City, UT | 0 | 24 | 24 |
| Chippewa Valley Technical College | Eau Claire, WI | 22 | 0 | 22 |
| Western Technical College | La Crosse, WI | 21 | 0 | 21 |
| Ana G. Mendez University | Orlando, FL | 0 | 18 | 18 |
| University of Michigan-Dearborn | Dearborn, MI | 0 | 16 | 16 |
| Fashion Institute of Technology | New York, NY | 0 | 13 | 13 |
| Northeast Lakeview College | Universal City, TX | 13 | 0 | 13 |
| Wichita State University | Wichita, KS | 0 | 11 | 11 |
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Consumer Merchandising/Retailing Management
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Hospitality and Recreation Marketing Operations
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Marketing Research
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Considering this direction?
We've taken a hard look at the debt, earnings trajectory, and degree-level tradeoffs for the Digital Marketing field. Read our verdict before you commit.
Is Digital Marketing worth it? Read verdict