Marketing Research
A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
- Schools offering
- 7
- Annual completions
- 9
- Typical degree level
- Associate's + Bachelor's
- Median earnings (5yr)
- $66k
About this major
A program that prepares individuals to provide analytical descriptions of consumer behavior patterns and market environments to marketing managers and other business decision-makers. Includes instruction in survey research methods, research design, new product test marketing, exploratory marketing, consumer needs and preferences analysis, geographic analysis, and applications to specific products and markets.
Where this major leads
Occupations most often associated with this major, from the federal BLS+O*NET crosswalk. Job-growth projections and median wages are national.
| Occupation | Median wage | Job growth | Typical education |
|---|---|---|---|
| Market research analysts and marketing specialists | $77k | +6.7% | Bachelor's degree |
| Marketing managers | $161k | +6.6% | Bachelor's degree |
| Business teachers, postsecondary | $97k | +5.7% | Doctoral or professional degree |
| Survey researchers | $63k | -5.2% | Master's degree |
Earnings at a glance
Median graduate earnings from the federal College Scorecard, 5 and 10 years out.
Median 5-year earnings
$66k
Associate's vs Bachelor's — early-career earnings
Associate's
$46k
Bachelor's
$67k
Top colleges for Marketing Research
Ranked by annual completions at the associate's or bachelor's level — a proxy for program scale.
| College | Location | Assoc. | Bach. | Total |
|---|---|---|---|---|
| Lawrence Technological University | Southfield, MI | 0 | 4 | 4 |
| Montcalm Community College | Sidney, MI | 3 | 0 | 3 |
| Indiana Wesleyan University-National & Global | Marion, IN | 0 | 2 | 2 |
| Westfield State University | Westfield, MA | 0 | 0 | 0 |
| Nichols College | Dudley, MA | 0 | 0 | 0 |
| Mercyhurst University | Erie, PA | 0 | 0 | 0 |
| Estrella Mountain Community College | Avondale, AZ | 0 | 0 | 0 |
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Considering this direction?
We've taken a hard look at the debt, earnings trajectory, and degree-level tradeoffs for the Marketing Research field. Read our verdict before you commit.
Is Marketing Research worth it? Read verdict