International Marketing
A program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. Includes instruction in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.
- Schools offering
- 7
- Annual completions
- 104
- Typical degree level
- Associate's + Bachelor's
- Median earnings (5yr)
- $66k
About this major
A program that prepares individuals to perform marketing activities in enterprises primarily engaged in exporting or importing goods and services in world markets. Includes instruction in international trade controls, foreign trade operations, locating markets, negotiation practices, monetary issues, and international public relations.
Where this major leads
Occupations most often associated with this major, from the federal BLS+O*NET crosswalk. Job-growth projections and median wages are national.
| Occupation | Median wage | Job growth | Typical education |
|---|---|---|---|
| Market research analysts and marketing specialists | $77k | +6.7% | Bachelor's degree |
| Marketing managers | $161k | +6.6% | Bachelor's degree |
| Business teachers, postsecondary | $97k | +5.7% | Doctoral or professional degree |
Earnings at a glance
Median graduate earnings from the federal College Scorecard, 5 and 10 years out.
Median 5-year earnings
$66k
Associate's vs Bachelor's — early-career earnings
Associate's
$46k
Bachelor's
$67k
Top colleges for International Marketing
Ranked by annual completions at the associate's or bachelor's level — a proxy for program scale.
| College | Location | Assoc. | Bach. | Total |
|---|---|---|---|---|
| Fashion Institute of Technology | New York, NY | 0 | 73 | 73 |
| Pace University | New York, NY | 0 | 20 | 20 |
| University of Northern Iowa | Cedar Falls, IA | 0 | 6 | 6 |
| Laredo College | Laredo, TX | 3 | 0 | 3 |
| Saint Paul College | Saint Paul, MN | 1 | 0 | 1 |
| University of New Haven | West Haven, CT | 0 | 1 | 1 |
| Saint Joseph's University - Philadelphia | Philadelphia, PA | 0 | 0 | 0 |
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Considering this direction?
We've taken a hard look at the debt, earnings trajectory, and degree-level tradeoffs for the International Marketing field. Read our verdict before you commit.
Is International Marketing worth it? Read verdict