Consumer Merchandising/Retailing Management
A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.
- Schools offering
- 8
- Annual completions
- 62
- Typical degree level
- Bachelor's
- Median earnings (5yr)
- $72k
About this major
A program that focuses on product and service promotion from the perspective of individual and family consumers and that prepares individuals to function as consumer management and marketing consultants in for-profit and non-profit enterprises. Includes instruction in applied market research, consumer behavior, product sourcing and distribution, profitability, customer feedback and evaluation methods, promotion and retailing campaign development, and applications to specific domestic and international consumer markets.
Where this major leads
Occupations most often associated with this major, from the federal BLS+O*NET crosswalk. Job-growth projections and median wages are national.
| Occupation | Median wage | Job growth | Typical education |
|---|---|---|---|
| First-line supervisors of retail sales workers | $47k | -5.0% | High school diploma or equivalent |
| Market research analysts and marketing specialists | $77k | +6.7% | Bachelor's degree |
| Sales managers | $138k | +4.7% | Bachelor's degree |
| Marketing managers | $161k | +6.6% | Bachelor's degree |
| Farm and home management educators | $58k | -2.5% | Master's degree |
Earnings at a glance
Median graduate earnings from the federal College Scorecard, 5 and 10 years out.
Median 5-year earnings
$72k
Top colleges for Consumer Merchandising/Retailing Management
Ranked by annual completions at the associate's or bachelor's level — a proxy for program scale.
| College | Location | Assoc. | Bach. | Total |
|---|---|---|---|---|
| Purdue University-Main Campus | West Lafayette, IN | 0 | 24 | 24 |
| Oregon State University | Corvallis, OR | 0 | 21 | 21 |
| Syracuse University | Syracuse, NY | 0 | 15 | 15 |
| Stephen F Austin State University | Nacogdoches, TX | 0 | 2 | 2 |
| Linn-Benton Community College | Albany, OR | 0 | 0 | 0 |
| Academy of Art University | San Francisco, CA | 0 | 0 | 0 |
| Carson-Newman University | Jefferson City, TN | 0 | 0 | 0 |
| Bradley University | Peoria, IL | 0 | 0 | 0 |
Related majors to explore
Marketing/Marketing Management, General
42,445 completions/yr
Marketing, Other
817 completions/yr
Apparel and Textile Marketing Management
451 completions/yr
Business Family and Consumer Sciences/Human Sciences
313 completions/yr
Digital Marketing
235 completions/yr
International Marketing
104 completions/yr
Special Products Marketing Operations
68 completions/yr
Hospitality and Recreation Marketing Operations
40 completions/yr